Keywords Research
1. What Is Keywords Research?
The audience’s search terms are your keywords.
Keyword research is totally based on the target market and help to determine
• What are people searching for?
• How many people are searching for it?
• In what format do they want that information?
2. Why is Keyword Research Important?
What you want to rank for and what your audience actually wants are often two wildly different things.
3. Crucial Steps While Carrying Out Keyword Research
Determine Your Mission
• What is the main goal of your business or organization?
• What makes it special?
• Who exactly are you trying to reach?
• What promises do you make on your website?
Make a list of keywords (These are the search terms you want to be found for)
• What will these people be looking for?
• What kind of search terms could they be using while looking for your amazing service or product?
• Which of their “problems” does your product solve?
Research Your Keywords
Google the keywords you already came up with and check the searches Google suggests while you are typing. Those are the questions people actually asked Google! You can also check out the “related searches” on Google’s results page
You may also use keyword search tools, they provide you with all kinds of variations of your key phrases, synonyms and related key phrases.
Focus On Long Tail Keywords Too
A long-tail keyword often is longer and more focused than a head term.They are more specific and less commonly searched for. The longer and more specific search terms are, the easier it will be to rank for them since there will be less competition.
Analyze the Competition
Whether you should go after long-tail keywords largely depends on your competition.Google the keywords that came out of your keyword research. Start with your main head term keyword .
Have a look at the search page results
• Do you see professional websites?
• Company websites?
• Are you ‘equal’ to these companies?
• Does your website fit among these sites?
• Is your company of similar size and does it have as much influence in your niche?
If you have popular websites in your competition the ones that have large marketing budget, shown on television, sponsored on radio and papers, there is a very small chance of ranking high among them.
Find out which kinds of intent apply to your key phrases and, again, add your findings to your spreadsheet!
4. How Many Keywords Should You Have?
As many keywords as you can think of, not any more than 1000 for a small business . No need to stack all the keywords at once. Pages can be created and keywords can be added bit by bit for long term.
5. Add Related Keywords To Your Search For Better Understanding of Google
6. Take care of singular and plural keywords
Google is learning more about the search intent of your query.
7. Use a key phrase only once
If you have used the same or very similar keywords or key phrases on various posts and pages? Then, it probably makes sense to audit your content and perhaps merge/delete/redirect some of it.
Things to Ask
Are Keyword Synonyms and LSI Keywords The Same Thing?
Also, take a look at ads in Google. Are there any? If you have a Google Ads account you can check the pay-per-click. Search terms that have high pay-per-click are usually also harder to rank for in the organic results. Make sure to make notes in your spreadsheet about your findings for the keywords you’ be investigated!
